Pop-Up
Project three in this class was the most trying project I worked on in my student career so far. It was mostly my fault again by not giving myself enough time, but one thing that was different was that instead of not having enough motivation at the right time or not having interesting subject matter to work with I tried to make what I was working on too big and ended up with a failing idea.
The assignment was to choose a museum or place of interest in the state of Ohio and make a series of three pop-ups highlighting a specific event or attraction featured from our chosen location. We were shown several different approaches to pop-ups and the techniques that go into making them work and were allowed to utilize any of them. We were given plenty of time to decide how we were going to go about creating our pop-ups and shown different styles and techniques from several books and workshop projects that were brought in by our professor.
When the assignment was initially given to us, several ideas went through my head about what I could use as subject matter. I settled on the National Packard Museum (the Packard Company was a car company started in Warren at the beginning of the 20th century) which is located in my hometown of Warren, Ohio. I felt that this was an excellent choice because it’s relatively close to Kent and I’m familiar with the location, which would make it easy to visit and gather on-the-spot data and photography.
After looking at the several techniques and approaches to what was allowed for our pop-ups and doing a little research on what to focus on, I decided to use a rolling window shade technique and to make a series of them commemorating the transcontinental journey taken by the “Old Pacific” Model F in the early 1900’s. A rolling window shade is basically a piece of paper folded over itself with a rectangle cut into one side of the creased material. A complex manipulation of several materials including a strip of light weight paper, a small rectangle of thicker paper, and a slightly larger piece of thicker paper with a slot cut through it construct the inner workings of the shade that when pulled on with a connected tab give an opportunity for there to be an image that changes from one thing to another. In other words, it’s like one of those billboards that has more than one ad in it that you might see changing around and around in places like airports and malls.
I figured all this out relatively early in the time we had for the project. Now all that was left was to visit the location that I would be gathering data and photography from and then make the damn things. The latter is easier said than done…
I took a day off and went back to my home town to visit the museum that I would be covering. After a nice chat with the people there, a few pictures and a visit to the library to see if I could find any reference material to use, I sat down to figure out how I was going to make my series of rolling window shades work. I kept in mind all that I had learned from making the Type book on Ladislav Sutnar about keeping a sense of coherence between the set, but letting there be variation to keep interest in what was being offered in the overall series. This was all going fine and good, and for the most part I stayed on schedule. Then it came time to actually sit down and construct the objects that I was only conceptualizing about up until this point.
This is where the project got messy. The more I played with the construction, the more ideas I got about what I could do with it and the more time I wasted… I had several prototypes and even got a lot of positive feedback in class about a somewhat new approach to what materials I used. But in the end, I ended up trying to make versions of the rolling window shade that were just too big and ended up not working. I knew that it was a tricky technique to begin with, but I figured I would try it anyway…
Here’s what I came out with:

Shown above: The giant version of the shade that ended up failing next to the smaller version.



3 Above: The three I would have had completed had I known that it would have been next to impossible to approach constructing these things the way I was trying.

Above: Two attempts of the “shades” that go into the rolling window shade using different materials.
What I ended up doing was making a presentation in class about how the design process can go wrong if approached the way I did in this project and tried to sell my failure as a success by sharing the experience that I had failing to have a complete project. I figured if I was going to turn in a piece of crap, I might as well try to dress it up as nice as possible and turn it in on a silver platter. I ended up with a high average grade, which I thought was pretty good considering I didn’t even finish the project. Here’s the brief I gave in class regarding my flop:
This project was a trying one for me. I failed to execute and solve the given problem in the alloted amount of time. The reasons for this were plentiful. Despite falling short of achieving success in achieving the problem objectives, I feel that the experience I gained in this failure to be as valuable as having a well crafted assignment to turn in on time. The experience gained was a heightened insight into what can happen when unfamiliar techniques are implemented into a problem that was not fully defined on my part from the beginning, and learning about the said techniques along the way.
Fortunately, this mistake took place at the academia level of my design career and not the professional one.
I hope to be an example of someone who feels that they tried a new way of doing things boldly. Falling short yes, but able to be resilient enough to ask the questions of why I failed, looking into my process and procedures, and hoping to learn from their mistakes to better myself as a professional.
So instead of a fully completed project that inspires and “wows” my peers, I hope to share an in-depth glimpse into where failure can leave a weary, yet ambitious, student of design.
Attempted techniques:
When first thinking about how to approach this problem, I was not fast enough in determining what technique I would use. After looking over several of the examples in class I simply chose one that I found most interesting rather than thinking about how to best marry technique concept with my chosen subject matter. Refusing to heed the warnings given by my instructor on this matter, I was determined to find a solution that worked with my subject matter and technique of interest.
Sketching several ideas out right off the bat, I settled on the rolling window shade and thought that a series of three of these would best suit the problem constraints. The logic behind this was that if three separate techniques were utilized there was a strong risk that the project as a whole would lack coherence. I felt that by using the same technique with a slight spin on each piece, the overall project would have a balanced yet contrasted solution. The pros of this are the coherence and the functionality as a whole. The cons are each piece lacking originality on its own and seeming redundant.
I spent a significant amount of time learning the technique of the rolling window shade. This involved building it several times from the given template and observing its motion until it was understood enough to be manipulated to better fit the objectives of the assignment.
Once the technique was understood, I experimented with its manipulation but failed to prototype these manipulations enough to see if they would work if chosen for my final solution.
As time began to close in, I settled on a manipulation of the chosen technique that once completed did not meet desired craft and functionality standards.
When this was realized, I had virtually no time to re-manipulate the technique to find a better solution.
Subject Matter:
The subject matter chosen was the National Packard Museum and the exhibit they have there documenting one of their first automobile’s transcontinental journey. This was the “Model F” in 1903, quite a feat for such an early stage in automobile development and there being virtually no paved roads on which to travel. I chose to focus specifically on this event by creating a series of mock promotions commemorating the 10th anniversary, which would take place in the year 2013.
The reasoning behind choosing this subject matter was twofold:
A) The idea of motion in pop-ups and automobile travel seemed to be something that would provide for an interesting solution.
B) The museum is located in my hometown of Warren Ohio, which is relatively close to Kent making it easy to go and collect data and inspiration.
In conclusion:
I hope that it is noticed that a significant amount of time and thought went into this project even though it ended rough. I hope that my peers can learn from my mistakes and I hope that goes just as far as if I had turned in a complete assignment. I learned a great deal about design and what it means to design by see me fail in it. I often think about a quote by Latislav Sutnar:
“Design is evaluated as a process culminating in an entity which
ntensifies comprehension.”
Unfortunately I did not measure up to everything the process of design encompasses on this assignment. However, I know that I at least intensified my comprehension of what is involved in the process and will remember this as a learning experience, not as a total failure.